I Reviewed The Product Placement In “Smart Money Woman” So You Don’t Have To

October 8, 2021

Once upon a time, an insane Christian book that claimed the devil created football as a tool to destroy humanity trended on the internet. I did the dirty work of actually reading and recapping it. The article was so popular that I decided to make my recaps into a weekly series named “So You Don’t Have To“, where I find batshit crazy pieces of media (books, movies, etc) and recap them for your pleasure.

Today, I’ll be taking a look at the product placement in the Netflix series, “Smart Money Woman.”

All I can see in this picture is Toni Tones’ SNATCHED waist.

My original plan was to do a “So You Don’t Have To” recap of this but after watching three episodes, something else caught my attention. The product placement on the show.

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

Nollywood isn’t great at product placement. I still have nightmares about the super obvious product placement in “Namaste Wahala,” and that one scene from Rattlesnake (2020) where Norbert Young’s character talks about how Amstel Malta zero is good for his blood sugar.

Yes, Nollywood throws subtlety out the window when it comes to product placement. But you see “Smart Money Woman”? This show hit a whole other level of not giving a shit. The characters practically stop mid-scene to do mini-informercials for different brands. It’s wild, it’s violent, and it’s fucking hilarious. That’s why I’ve decided to talk about some of them today.

This shot of Virgin Atlantic’s logo

This happened in the first few seconds of the show’s first episode. Production didn’t waste time at all.

This shot of Tami (Ini Dima Okojie) in front of Privé restaurant.

She stands here for the duration of her call with Zuri and the wide shot just looks funny. Like the restaurant’s exterior wasn’t enough, they had her hold two takeout bags with the logos on them. Get your money’s worth, Privé.

This weird Toke Makinwa product placement.

What even was this? This isn’t just a regular cameo because the characters acknowledge that she, in the show’s universe, is Toke Makinwa and then have a quick conversation about how no one should question how she makes a living because it’s none of their business. The first and only case of human product placement I’ve ever seen.

The scene where Zuri (Osas Ighodaro) talks to her account manager on the phone.

Like a radio jingle, the account manager pretty much lists out all the features of First Bank’s mobile app in a way that you know is more for the benefit of the audience than it is for the character she’s sharing a scene with. They even throw in a scroll screen of First Bank’s website.

The monologue was enough though.

The scene where Zuri and Tami are on a phone call doing their makeup.

In this scene, Zuri is sitting in front of her mirror, about to do her makeup. There’s a House of Tara makeup bag set up in front of her in a way that the audience can see it properly. She gets a call from Tami and when the camera cuts to Tami, Tami is getting her makeup done by a House of Tara makeup artist, wearing a House of Tara t-shirt.

This is product placement inception.

This one for Chloe’s Gourmet Popcorn.

You know what? This worked on me. I now want to eat this popcorn.

This scene.

Yay, Green Apron.

The scene where Zuri and Tami do skincare.

In this scene, Zuri and Tami are seated on the ground in front of a coffee table and Zuri just starts serving YouTube skincare influencer realness out of nowhere by talking about all the YouSkin products in front of them. The look Tami has on her face through all this mirrored mine.

“Girl, what is this?”

This scene where two characters just pause proceedings to discuss Business Day newspaper.

Shakespeare had nothing on this sponsored monologue.

Another one for First Bank.

This one for Polo Avenue.

Do people just sit around discussing how great a boutique is?

I’m not saying filmmakers shouldn’t do product placement oh. This movie business is expensive and I support getting your cash any way you can. But can you guys be subtle about it? Just a little bit? Please??

RECOMMENDED: I Reviewed The Most Chaotic Nigerian Magazine Covers So You Don’t Have To

nigerian magazine covers

Join The Conversation

Bring a friend.

You'll like this


Now on Zikoko

December 8, 2021

More winners have emerged from Union Bank’s ongoing “Save & Win Palli Promo”. 50 lucky customers nationwide each won N100,000 in the recently concluded monthly draw. The winners were selected through a transparent live draw event monitored by relevant regulatory bodies and stakeholders. This marks the final set of monthly winners in the ongoing promo. […]

Recommended Quizzes

February 26, 2020

Are you all set for marriage, or are you still figuring it out? Well, if you’re curious to know the answer, then this is the quiz for you. All you have to do is create your own ideal Nollywood wedding film, and we’ll tell you if you’re ready to say “I do”. Go ahead:

December 11, 2019

In the past month, we’ve made quizzes that guessed the last time you had sex, how many people you’ve slept with, and just how good you are in bed. For our latest attempt, we will use your taste in Nigerian music from the 2010s to ascertain what you’re like in bed. Take to find out:

November 19, 2019

Regardless of what society has tried to tell us, enjoying sex is not something to be ashamed of. So, in a bid to celebrate our generation’s sexual agency, we’ve created a quiz that will accurately (again, keep your complaints to yourself) infer how many people you’ve spelt with. Try it out: 11 Quizzes For The […]

November 1, 2019

Twitter is buzzing right now, bringing a new conversation to the concept of cool vs not-so-cool, especially in relationships. If you’ve been thinking about how much of a red flag you are, why don’t you let this quiz help you decide once and for all?

November 11, 2019

Everyone has something to say about what kind of person they are. But how well do we truthfully evaluate these things? Not that much, I can assure you. The average person is always lying to themselves to make sure they look good. But you know what and who doesn’t lie? Zikoko quizzes that’s what. Take […]

More from So You Don't Have To


Trending Videos

Zikoko Originals

December 14, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
November 2, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
October 26, 2020
A collection of videos documenting some of the events of the EndSARS protests.
June 22, 2020
'The Couch' is a Zikoko series featuring real life stories from anonymous people.
June 22, 2020
Hacked is an interesting new series by Zikoko made up of fictional but hilarious chat conversations.
June 4, 2020
What happens when a group of chatty young Nigerians talk about things they're passionate about? You get Nigerians talk. A show that discusses very familiar struggles for the average Nigerian. From relationship deal breakers to sex education with Nigerian parents to leaving Nigeria, be prepared for a ride.
June 2, 2020
Quickie is a video series where everyone featured gets only one minute to rant, review or do absolutely anything.
May 14, 2020
Isolation Diary is a Zikoko series that showcases what isolation is like for one young Nigerian working from home due to the Coronavirus pandemic.
March 12, 2020
Life is already hard. Deciding where to eat and get the best lifestyle experiences, isn't something you should stress about. Let VRSUS do that for you.

Z! Stacks

Here's a rabbit hole of stories to lose yourself in:

Zikoko amplifies African youth culture by curating and creating smart and joyful content for young Africans and the world.